Whether you need a how-to guide for changing your ad text, or you want to get into the nitty gritty of online advertising strategy, you can join the discussion in the new community section. In addition to help from other advertisers and Top Contributors, you can also get answers and support from the Google team.
The AdWords Express section is currently available in the English language AdWords Community.
See you there!
Posted by Zuzana Stierankova, AdWords Community Lead
This week, The Business welcomes four, count 'em, four great guests. Two hail from the greater Bay Area, and two come from Los Angeles, though by way of very different places. Fight your post-Burning Man depression, or continue your Bay Bridge jubilation this Wednesday with all your pals at The Biz.
FROM THE WILDS OF LOS ANGELES
We have Brandie Posey and Brendan McGowan. Ms. Posey is a standup comedian, podcaster, and karaoke jockey extraordinaire. She's originally from Annapolis, Maryland, but lives in LA, where she does her podcast Lady to Lady, which also has a live show at the prestigious UCB Theatre. She also once played Brody Jenner's sister on MTV's Bromance.
Brendan McGowan is a standup comedian and the walking embodiment of the city of Chicago. He's a audience butcher, joke maker, stacker of premises, player with language, and the nation's freight handler. His comedy is stormy, husky, and brawling - truly, he's witty, with big shoulders.
Mary Van Note was called a "zine-queen comedian" by the SF Bay Guardian, because of her jokewriting craft, and also all the actual crafts she can make. She's the rare breed of comic that can actually make comics, a cross-stitch expert who leaves her audiences in stitches. She also had her own IFC web series - "The Mary Van Note Show: Gavin Really Wants Me" - opening the door for such IFC-come-latelies as Marc Maron and Scott Aukerman. It's been too long since she's been to The Business, and we're very excited to see Mary perform - and see what she's wearing.
Ben Kolina is a standup and podcaster from Livermore, California, where he runs his own tap room show. His delightful comedy was forged in the right-field bleachers of the Oakland Coliseum, walking the delicate line of cracking up other bleacher creature and avoiding ejection from the premises. Since then, despite being from a small market, Ben Kolina has enjoyed wild success around the Bay, although sometimes his punchlines don't work in the postseason. He also has a delightful sports podcast called Balls & Stuff.
All this, and Nato, Sean, and Bucky, too! Nato has a lot to say about Macklemore. Sean has a lot to say about food trucks and vampires. Bucky has a bone to pick with the entire Mission District. And YOU can be a part of it for just five bucks. BYO-Burrito or Bacon-wrapped hot dog, but for Brendan's sake, put some celery salt on it.
Get your Trapper Keepers and your troll doll pen toppers, The Business is back in session.
We’ve picked a few teacher’s pets to celebrate with, like Kevin O’Shea!
Established in 1984 following the mergers of Steven and Cathy O’Shea, Kevin O’Shea has been one of San Francisco’s leading manufactures of mirth, laughter, hilarity and all around good times! Kevin has been commonly described as clever, absurd, awkward but in a funny way and too smart for his own good. He has been seen on the Independent Film Chanel and ComedyCentral.com. He is a favorite of comedy festivals such as: The SF Sketch Fest and the Bridgetown Comedy Festival. Go see him now as his 4th quarter productivity has never been higher!
From the Far East, Joe Alfano!
Based in New York City and proud native New Yorker, Joe produces “Thunderbird”, a monthly comedy show. He performs at The Broadway Comedy Club, New York Comedy Club, and Laughing Devil Comedy Club. In 2012, Joe was featured on James Holeva’s “Let’s Get Creepin’ Comedy Tour” and played “Abe” in the comedy web series “Happy Cancer Chick”. He was recently selected for the 2013 Laughing Devil Comedy Festival.
Friend of The Business and all around cool dude, Joe Tobin.
Originally from Philadelphia, Joe has become a regular in Bay Area comedy clubs, and he has been fortunate to work with such great comedians as Dave Chappelle, Jake Johannsen, Doug Benson, and Zach Galifiankis, to name a few. (Joe Montana once shook his hand and said, “good job.” This may have been the highlight of his career.)
Plus, rounding out her month long residency with The Business, Anna Seregina!
With all your Business regulars: Nato “A+” Green, Bucky “Milk Money” Sinister, Caitlin Gill* and Sean “Sharp Pencil” Keane!
This show is just $5. JUST $5. Get your tix in advance because we sell out.
BYOBurrito but only if you have enough for the whole class.
Seattle is full of wonderous creatures, Emmett Montgomery is a prize among them.
Utah born, Seattle based comedian Emmett Montgomery found the comedy stage in late 2004 and has been failing beautifully ever since. Emmett has been involved in a lot of things including critically acclaimed comedy collectives, post apocalyptic variety shows, underground wrestling leagues and family friendly comedy nights in pizza restaurants. Mr. Montgomery has been featured the film “Seattle Komedy Documentary”, the coffee table book “Seattle 100: a portrait of a city” and the Bumbershoot, Bridgetown Comedy and Sasquatch festivals. In addition to wandering the country telling jokes he currently curates and hosts a love letter to Seattle in the form of variety show/sharing party entitled “Weird and Awesome with Emmett Montgomery” at the beloved Annex Theatre and is a member of the Seattle chapter of the Bushwick Book Club, a collection of musicians and artists that create and perform original works based on literary sources. Emmett lives with his beautiful wife and hideous cat in a possibly haunted building in Seattle and enjoys making puppets.
We will also welcome funnyman Torio Van Grol.
Torio now resides in San Francisco, where he regularly performs the hilarious observations he's made about this Golden State of ours. He runs a monthly shows in Sonoma, titled Back Alley Comedy, featuring some of California's best headliners. He also finished runner-up in Rooster T. Feather's New Talent Competition of 2013, almost finally making his father proud of him.
Plus the phenomenal and precious Matt Leib!
Matt Lieb is a comedian, writer, actor and street musician/Bone Thugs-N-Harmony cover band. He was named “one of my all-time favorite Bay Area performers” by the award-winning SF blog Courting Comedy and, in that same post, described as “extremely talented, charmingly dark and genuinely pleasant”.
And these wunderkinds plus your regulars and resident guest! “Annacadabra” Seregina, Bucky “Big Wand” Sinister, “SuperNATOural” Green, Caitlin “just gave you” Gills and Sean “The Magic Man” Keane.
Buy your tix in advance cause YOU KNOW WE SELL OUT.
BYOBurrito, if you use it as a wand, everything you point at will be burritos.
Back-to-school season — the second biggest retail event of the year — is upon us, and over on the AdWords Community, we’re getting back to the ABCs of AdWords with our “Boost Your Account” optimization series.
In the series, you can join users from the AdWords Community forum in sharing solutions with certain businesses looking for help addressing challenges with their current advertising plan.
Got ideas for improving conversion rate on video campaigns or selecting the right landing page for your ad? Share them with Bill directly on this Community thread and learn more about his unique challenges in this Hangout on Air.
Check out another business featured in the series here and come back to the AdWords Community throughout this month for new installments. If you're interested in having your business featured in the series, please fill out the interest form here.
SURE this week won’t feel like a never-ending yawn of time stretching through the ages into the infinite as we wait for more Hank and Walt, but just in case, we put together an excellent mid-week distraction.
We are delighted that our guest for this whole month will be back, the delightful Anna Seregina. She will be joined by the HIGHLY ADDICTIVE Kate Willett.
Kate Willett is a San Francisco based comedian and actress. She recently appeared as a performer in SF Sketchfest, and regularly performs at clubs and theaters all over CA. As an actress, she has performed throughout the United States with companies such as Shakespeare and Company, Word for Word, Woman’s Will and the Samuel Beckett Theater in Dublin, Ireland. She is the host of a weekly radio show, called The Mission Position on radiovalencia.fm. She’s also the co-producer of the weekly Mission Position show in Lost Weekend Video’s famous Cine Cave, Comikaze Lounge, and Comedy at Deluxe.
We’ll also get a little bump of some new shit from the East Coast from guest Alex Grubard!
In 2013 Alex was the winner of LOL at The Grand Opera in Wilmington, Delaware, performed stand-up on mtvU’s “College Quickes,” and co-wrote the sketch show One Hit Wonder which will appear in the 2013 Live Arts & Philly Fringe. 2012 began with Grubard being named one of Philly’s “Comics to Watch in 2012,” “Top Philly Comedians of 2011” and “Top 10 Philly Comedians.” He was a fan favorite during the 2012 Cape Fear Comedy Festival, the 2nd F. Harold Comedy Festival, 2012 Live Arts & Philly Fringe and 2011 1st Person Arts Festival.
All this plus your regulars! “Cooklin” Gill, “Butane” Sinister and “Nitrogen”* Nato Green.
We sell out! Get tix in advance.
BYOBurritos, BITCHES!
*No idea if Nitrogen is a part of making meth or Breaking Bad. Just sounded cool. NITROGEN. NITROGEN! See?
JUST ADDED: Special guest Sheng Wang! You know Sheng from his half-hour special on Comedy Central, and from generally being the funniest dude in the world. We're glad to have him back at the Biz.
This week, and every week in August, we welcome friend of The Business and super cool lady, Anna Seregina.
Anna Seregina is a San Francisco-based stand-up comic and performer. She was born in Moscow, Russia, which could explain her deep-rooted cynicism. It could also explain nothing. After being involved in theater and improv for nearly a decade and being funny for nearly a lifetime, she decided to take the plunge into stand-up comedy. Her style can nearly be defined as vocal and un-lady-like, drawing heavily on what little life experience she has. She has been described as having the "worst aura." She has performed in the 2013 & 2012 SF Sketchfest, the inaugural SF Comedy & Burrito Festival, the 2012 SF Comedy Day Festival, and the Bruise Cruise Festival. She is a regular performer at the Porchlight Storytelling series, and has been picked as one of six emerging stand-up acts in the Bay Area comedy scene by Bold Italic. Most facts about her are true. Most truths about her are facts. She is a sensational dancer.
We are also very please to serve up a tasty dish, Johan Miranda. Johan is some top notch, home grown talent.
And who knows?!?!? We may have A VERY SPECIAL GUEST!!!!!?!!!! (Maybe not... BUT MAYBE!!!!!!?!!)
All our regulars will be there, Caitlin Gill, Sean Keane, Nato Green and Vladimir Putin. JUST KIDDING it’s Bucky Sinister.
Come join us for hot fun in the Summertime before its not summer anymore and we have to have fall time fun. What I’m really saying is, let’s kill some time together before the return of Pumpkin Spice lattes!!
YOU KNOW WE GOT GUESTS.
George Chen has finally found a proper outlet for his brand of sarcasm and self-deprecation. These traits were ill-suited to the other worlds he has occupied as a musician, writer, and filler of 1099 forms. As a promoter he has organized comedy shows on a moving bus, at a still-life drawing session, and inside a comic book store. Of these attempts to put on comedy in unlikely locations, the best thus far has been the weekly showcase Cynic Cave at Lost Weekend Video (organized with Kevin O’Shea). He also co-produces the monthly multimedia show Talkies. As a performer he has appeared at Holy Fuck, Venice Underground Comedy, The Business, and the Porchlight Storytelling Series.
Bart Freebairn is a stand up comedy comedian. He has been doing comedy for a while now and travels around Australia doing comedy to people and whatever else is around. He’s had the pleasure of performing at festivals like Melbourne comedy festival, Adelaide Fringe festival and Brisbane Comedy Festival.
He is very excited to be back where the toilets spin in the right direction. THE AMERICAN DIRECTION.
Andrew Holmgren, comedian, is a sharp-shooting merrymaker, hardboiled in the San Francisco Bay, that finds utmost joy in disseminating his humor across the country. One-part noble knave, one-part calming confidence man, and one-part evergreen mocker, Holmgren speaks with frank sarcasm and idyllic crassness. A budding star, Andrew Holmgren has performed at the San Francisco Punch Line, Noise Pop Festival, the International Hemp and Cannabis Festival, San Francisco Indie Fest, San Francisco Comedy Day, and the Sacramento Comedy Festival (earning the Best of Fest award). Also, he has opened for the reputable Will Franken and Moshe Kasher and curates the popular Get Yucked Up comedy showcase under Bay Area comedy outfit, Sylvan Productions, of which he serves as producer/artist.
And of course Steve Hernandez. When you see him, you will laugh, and you will want to hug him. He will be into that. He is big into hugs. He’s also big into producing some of LA’s best comedy shows, including the spectacular Chatterbox.
And your regulars! Nato Green, Sean Keane and the lean mean Bucky Sinister machine.
Just $5! ONLY $5.
We sell out! Get your tix in advance.
BYOBurrito and dress it in a miniskirt. It’s summer, let it all hang out.
This week The Business welcomes a home town hero and co-host of one of our favorite shows, Hand to Mouth, the indomitable James Fluty!
James Fluty is a San Francisco comic and co-creator of Hand to Mouth a monthly, topic-based comedy show. He was described by tonegazer.com as “funny and intellectually stimulating” and described by the New York Times as part of a “shockingly high percentage of adults without health insurance”. He has performed at major clubs including the San Francisco Punchline, the Purple Onion and Rooster T. Feathers. He’s appeared on Current Television and KOFY TV and in the award-winning short film Tiger Cop which can be seen at Funnyordie.com. He also co-wrote and starred in the mockumentary Awareness of the Outer World which became a You-tube featured video.
Plus we are making new friends! We have two guests this week in town from New York ON BUSINESS.
Amaya Perea writes for Cracked, Hahajk, Hello Giggles, Funny or Die and her own bio. She’s performed at the Bridgetown Comedy Festival and her jokes have been featured on the Huffington Post, Splitsider, Witstream and Timeout New York.
Boris Khaykin is a comedian and musician based out of Brooklyn, NY. His stand up has been featured on the “Live at UCB” Stand Up Showcase, Collegehumor Live, Huffington Post Comedy, North Carolina Comedy Arts Festival’s “All Star Showcase”, and more.
Plus all of your regulars, with all their hands and mouths.
$5. JUST $5.
Get your tix in advance! We sell out!
BYOBurrito and use your hand to bring it to your mouth.
Quite often advertisers at conferences, or on the AdWords Community ask us “What can I do to avoid violating Google's site policies?” We thought it would be useful to create a compact guide sharing some best practices on how some common site policy mistakes can be easily avoided.
The sales of the Washington Post to Jeff Bezos and the Boston Globe to John Henry raise the question why people would want to own newspapers if they aren’t doing so for obvious financial gain.
There are clearly people who want to own papers for political purposes so they can directly influence debate and policy.This is certainly the case for the ultra-conservative Koch brothers, who have been trying to buy the Los Angeles Times this past year. But Bezos and Henry don't seem to fit that mold.
Bezos’ purposes for buying the Post are not the pursuit of profit. He certainly would produce better returns putting more effort into Amazon or another commercial firm. John Henry can expect far more returns from effort in his investment firm or his sports empire than the Globe. So why are they buying legacy media?
The answers lie in human traits.All of us need diversions. We need toys to play with; things to spark our interest and imaginations.
Bezos can clearly bring ideas and expertise gained from shifting the mail order catalog concept to the web and contribute his innovative spirit to the Post.The challenges of learning the media business and trying to transform its distribution and operations are clearly interesting and attractive. And the price for the Amazon creator isn’t high.
John Henry doesn’t bring great digital expertise to the Globe, but he does bring strong organization, marketing, and turn-around skills and experience to the effort.He also has strong local community ties and bringing ownership back to Boston is a gift to the city. Especially because hating everything associated with New York is the city's pastime.
The newspaper ownership will also make both of them more respectable as citizens, not just as businessmen. There is a long tradition of wealthy U.S. merchants, industrialists, and traders playing citizenship roles in public life and philanthropy after achieving immense personal success. These range from Andrew Carnegie to J.P. Morgan and J. Paul Getty to Bill Gates.
Some who moved into public roles have done so to gain respectability that eluded them because of harm they caused while climbing to the top; other because of a genuine desire to make society better.
The sales of the Post and the Globe reveal a breed of owner who wants not just respectability or making contributions to society, but a place to use their knowledge and abilities to tackle new challenges. Whether it will help the newspaper industry remains to be seen, but it will at least inject new ways of thinking into the industry.
At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.
Upcoming live webinars:
July [Shopping] Google Shopping 101: Overview of Shopping & Product Listing Ads [Search] Improving Your Search Campaigns with Remarketing Lists for Search Ads [YouTube] Driving Direct Response with Video
August [Shopping] Google Shopping 201: Product Listing Ad Optimization Essentials [Shopping] Google Shopping 301: Advanced Optimization Tactics [Search] Taking Advantage of New AdWords Features [YouTube] Building your Business with YouTube Video Ads [Social] Kick-Starting Social with Google+
September [Display] Planning Display Campaigns with the New Display Planner in AdWords
Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.
Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session! Posted by Erin Molnar, Marketing Coordinator, Learn with Google
Previously, every channel you created needed to have its own Google account login. If you’re a creator that manages many channels, you might even have a spreadsheet to organize the various email addresses and passwords you use to log in to your channels.
We made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page. Google+ page connected channels have enhanced channel management features that allow you to manage up to 50 channels with a single login, and multiple individuals can manage your channel with their own logins.
Now, when you sign up for a new channel you’ll have an option to create this new channel connected with a Google+ page. This will allow you to create new channels using a Google account that you already use to manage your other channels and Google+ pages. This is a significant simplification of the channel signup process, so we encourage you to take advantage of this when you’re creating new channels going forward.
Create a new channel connected to a new Google+ page
1.Sign in to a Google account that you use individually - maybe it’s a Google account you already use to manage other channels and Google+ pages, or it’s the Google account you use in the YouTube Content Manager.
3.Provide a name for your new channel and Google+ page, and click Done to complete the signup process. Remember, channels connected with Google+ pages can have names that include spaces and punctuation if that’s what you want.
Create a new channel connected to an existing Google+ page
1.Sign in to a Google account that is the manager or owner of the Google+ page with which you want your new channel to be connected.
2.Go to www.youtube.com/channel_switcher and click the name and avatar of the Google+ page for which you want to create a new channel.
3.You’ll be asked to confirm you want to create a new channel for this page, so click OK to complete the signup process.
Additional tips for your new channel
You can add others as a manager of the new channel and page (instructions). Remember, we encourage everyone to use their own logins to manage channels, rather than using shared logins!
Your new channel URL will look something like the URL below, so if you’d like a custom URL that is easier to remember, follow these steps.
Ambient news is proving a significant challenge to news organizations trying to serve readers on multiple digital platforms and maintain their print and broadcast news operations.
Contemporary technologies all around us are now delivering breaking news, sports scores, and market updates on electronic screens and displays in elevators, taxis and buses, bars and restaurants, on the sides of buildings, through smartphones, and via social media.
In years past, we all had to deliberately turn to newspapers or radio and television newscasts, or at least glance at headlines at news stands, to get a quick overview of major events. That era is past.
Today news is free and ubiquitous and, unfortunately, provides all the news that most people want. This is bad news for those trying to provide news commercially.
In the past, newspapers and newscasts filled their space and time with non-news features and information designed to attract audiences that wanted only a little news. Most newspapers, for example, rarely carried more than 20 percent hard news during the past 50 years and provided a heavy diet of sports, entertainment, lifestyle and other diversionary content. Today, light news readers who formerly bought papers for non-news articles find plenty of that information for free on television and the Internet and they are abandoning newspapers and news broadcasts.
Those who remain the audiences of newspapers and new broadcasts tend to be heavy news consumers, people who want significant amount of news and serious information. They value the kind of news reporting that provides social benefits. Unfortunately, they are getting less and less of that news as publishers, news producers, and editors continue pursuing the audiences that have left them and are satisfied by ambient news. In doing so, news executives are leaving their prime audiences of heavy news consumers increasingly dissatisfied and without much incentive to pay the increasing prices needed to maintain established news organizations.
If print and broadcast news organizations are to survive and serve the purposes for which they were established, they are going to have to start paying attention to the audiences they have, rather than the audiences they wish they had.
Can you do the CanCan at Cannes? You can ask this week’s guest that question and many more* as we welcome the fabulous Anna Seregina!
Anna Seregina is a San Francisco-based stand-up comic and performer. She was born in Moscow, Russia, which could explain her deep-rooted cynicism. It could also explain nothing. After being involved in theater and improv for nearly a decade and being funny for nearly a lifetime, she decided to take the plunge into stand-up comedy. Her style can nearly be defined as vocal and un-lady-like, drawing heavily on what little life experience she has. She has been described as having the "worst aura." She has performed in the 2013 & 2012 SF Sketchfest, the inaugural SF Comedy & Burrito Festival, the 2012 SF Comedy Day Festival, and the Bruise Cruise Festival. She is a regular performer at the Porchlight Storytelling series, and has been picked as one of six emerging stand-up acts in the Bay Area comedy scene by Bold Italic. Most facts about her are true. Most truths about her are facts. She is a sensational dancer.
PLUS PLUS PLUS we have the fabulous Alex Falcone!
Alex Falcone is a fresh, young, moderately attractive comedian living in Portland, OR. Here's just a sample of the cool stuff he does: He appeared on the IFC show Portlandia. He writes for the Portland Mercury. He's the host and head writer of the live talk show Late Night Action. He is the host and producer of the surprisingly popular podcast Read it and Weep, which dissects the worst books, movies, and TV shows. He's performed at such awesome festivals as Bumbershoot in Seattle, the Bridgetown Comedy Festival in Portland, Sketchfest in San Francisco, and the New York City Podfest. Despite all these amazing accomplishments, he remains totally down to earth and approachable.
All that plus all your regulars! Sean “Pretty Boy” Keane, Caitlin “Fancy” Gill, Bucky “Buck Naked” Sinister and “Naughty” Nato Green.
Before we all take flight on bald eagles into the night’s sky, ablaze with spectacular fireworks (made in China), to celebrate the breech birth of this pretty bitch Amurrica let’s get together and celebrate our greatest national tradition, Business.
With Drennon Davis!
From his elaborate characters and sketches, to his provocative songs and animation, Drennon has made a name for himself as one of the most innovative minds in today’s comedy scene. His live performances of the Imaginary Radio Program combine live music and beat-boxing with one-man sketches into a show that the Los Angeles Comedy Bureau writes "not only lives up to its name, but exceeds expectation in what you could possibly think it is." Drennon was featured on NBC's Last Call and was a semi finalist on Last Comic Standing.
And THE FUTURE: Kelly Anneken!
Kelly Anneken is the co-founder & artistic director of East Bay feminist sketch comedy troupe Femikaze, sketch writer for SF talk show "A Funny Night for Comedy," managing editor of online humor journal Hobo Pancakes, and co-host of "Up Yours, Downstairs! A Downton Abbey Podcast." In her copious free time, Kelly also performs standup comedy, as she will demonstrate.
And the oh-so-fine Ronn Vigh!
Ronn Vigh’s brash attitude and acerbic wit have earned him a comparison to a young Joan Rivers by SF Weekly. Which is a fitting comparison, since he went on to write jokes for E! Television’s “Fashion Police” co-hosted by Joan Rivers.
Join us, one and all. (except we sell out, so not technically “all”)
Just $5 dollars. AMERICAN dollars. Keep your Euros at home.
This week, it just so happens that we get to laugh at a buncha Peaches. Who knows, maybe we’ll even be managed by Tom Hanks!! THERE’S NO CRYING IN BUSINESS.
This week’s line up is full of heavy hitters like Colleen Watson!
Colleen may be perceived as cynical, but that’s just because life is crap. She’s the kind of girl you’d get drunk with at a bar because she was sitting next to you, you’re both drinking, and she won’t leave. She is a rising comic in the San Francisco comedy scene and was a part of the 5 Funny Females tour. She’s a regular at Rooster T Feathers and the San Francisco Punch Line. She has worked with acts such as Dave Attell, Doug Benson, Chris Kattan, Laurie Kilmartin and Arj Barker. You can see on stages nightly through out the Bay Area.
The infectious (in a good way) Shanti Charan!
Shanti Charan’s bubbly personality and contagious smile lure in audiences and her comedic abilities keeps them laughing. She is a fast-rising fresh face in the Bay Area comedy scene. Her ability to formulate quick connections makes it easy for her to communicate with diverse audiences. She won 1st place in the 2011 Rooster T Feather’s Comedy Competition and participated in the 2011 San Francisco International Comedy Competition where she advanced to the semi-finals. Charan was recently awarded SF Weekly’s 2012 Best Stand-Up on the Way Up. SF Weekly says Charan’s writing “is clever and confident beyond her years.”
The sportacular Joey Devine, who insists that there IS crying in basketball!
Joey Devine was the creator and host of the acclaimed live talk show "Joey Devine After Dark," and currently runs "Move Along, Nothing To See Here: A Comedy Show" at the Night Light in Oakland. He's performed at SF Sketchfest, the SF Punch Line, and was a founding member of cult SF sketch group Frown Land. Joey currently resides on the island of Alameda with an older couple.
Of course, our regulars will be there as well, Bucky Sinister, Sean Keane and Nato Green.
It’s important for people to stay up to date about the most recent research and insights related to their work or personal lives. But it can be difficult to keep up with all the new studies and updated data that’s out there. To make life a bit easier, we’re introducing a new take on how research can be presented. The Databoard for Research Insights enables people to explore and interact with some of Google’s recent research in a unique and immersive way. The Databoard uses responsive design to to offer an engaging experience across devices. Additionally, the tool is a new venture into data visualization and shareability with bite-sized charts and stats that can be shared with your friends or coworkers. The Databoard is currently home to several of Google’s market research studies for businesses, but we believe that this way of conveying data can work across all forms of research.
Here are some of the things that make the Databoard different from other ways research is released today:
Easy to use All of the information in the Databoard is presented in a bite-sized way so that you can quickly find relevant information. You can explore an entire study or jump straight to the topics or data points you care about. The Databoard is also optimized for all devices so you can explore the research on your computer, tablet or smartphone.
Meant to be shared Most people, when they find a compelling piece of data, want to share it! Whether it’s with a colleague, client, or a community on a blog or social network, compelling insights and data are meant to be shared. With the databoard, you can easily share individual charts and insights or collections of data with anyone through email or social networks, just look for the share button at the top of each chart or insight.
Create a cohesive story Most research studies set out to answer a specific question, like how people use their smartphones in stores, or how a specific type of consumer shops. This means that businesses need to look across multiple pieces of research to craft a comprehensive business or marketing strategy. With this in mind, the Databoard lets you curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues.
Want to reach potential customers online, but not sure how? We’ve got good news. Starting July 22, the AdWords Guides to Success Team willl be offering Marketing 101, our first-ever massive open online course (MOOC). Register now!
The free course is for businesses who haven’t yet started advertising online or are just learning how it works. Over the course of three weeks, the class will help you understand the basics of online advertising, how it can help your business, and prepare you to start an online advertising campaign with AdWords.
Course highlights include:
Help thinking about your potential customers and business goals, and how to translate those goals to an online advertising campaign
Examples of businesses that can use online advertising
Interactive office hours with AdWords experts and opportunities to connect with other students
The course will also offer videos, quizzes, a worksheet, and links to additional resources and help. Here are the details:
What: Marketing 101, a massive open online course Audience: New advertisers When: July 22 - August 9 Requirements: Email address and a computer
AdWords Specialists hosted a Hangout on Air earlier as the first installment of the Analytics Hangouts on Air series.
During the Hangout, we talked about how to link AdWords and Analytics so that you can view Analytics data in AdWords and view AdWords data in Analytics. To further differentiate yourself in the marketplace, we talked about how to use bounce rates and other important Analytics data to optimize your AdWords account. Lastly, we looked at how to important goals from Analytics into AdWords.
To learn more about Analytics, visit our AdWords Help Center, visit our Analytics Help Center, or call us at 866-2-GOOGLE if you already have an AdWords account.
Posted by AdWords Specialists Derek Werdenberg, Tiffany Ho, and Joe Abernethy
Michael Edlavitch was a middle school math teacher in Minnesota when he started a website with free math games to engage his students. With free online tools, a passion for math and an initial investment of just $10 to register his domain, www.hoodamath.com was born. Eventually Michael’s website became popular with more than just his students. So Michael gave Google AdSense a try as a way to earn money by placing ads next to his content. As word spread and traffic grew, the revenue generated from his site allowed Michael to devote himself full time to Hooda Math. Today, www.hoodamath.com has more than 350 educational games and has had more than 100 million unique visitors to the site. Beyond building a business for himself, Michael is helping students everywhere learn math while having fun.
Over in New York, Roberto Gil designs and builds children’s furniture—loft beds, bunk beds and entire custom rooms. Casa Kids’ furniture is custom designed for the family to grow along with the child. Roberto works out of his Brooklyn workshop and doesn’t sell to large furniture stores, which means the Casa Kids website is an essential tool for him to connect with potential customers.To grow even further, Roberto began using AdWords in 2010. In the first few months traffic to his site went up 30 percent. Today, two-thirds of his new customers come from Google. Meet Roberto and learn more about how he is making the web work for Casa Kids:
These are just two examples of how the web is working for American businesses. According to a McKinsey study, small businesses that make use of the web are growing twice as fast as those that are not on the web. That’s because the web is where we go for information and inspiration—from math games to practice over the summer to someone to design and build that perfect bunk bed for your kids. Ninety-seven percent of American Internet users look online for local products and services. Whether we’re on our smartphones, tablets or computers, the web helps us find what we are looking for.
Here at Google, we see firsthand how the web is helping American businesses grow and thrive. Through our search and advertising programs, businesses like Casa Kids find customers, publishers like Hooda Math earn money from their content, and nonprofits solicit donations and volunteers. These tools are how we make money, and they’re also how millions of other U.S. businesses do, too.
Whether it’s building skills or building furniture, Google helps to build businesses. We're thrilled to be part of such a vibrant industry and are committed to continuing to help make the web work for people and businesses everywhere.
Join us as we wish a Felix Dies Natalis to two of our regular businessmen, Sean Keane and Bucky Sinister!
Watch the aging process IN LIVE ACTION!Marvel at how their youth slips away into the ether of time, JUST AS YOURS WILL!!THRILL at the palpable mortality!
Plus guests!
It wouldn’t be a party without Kevin O’Shea.
Established in 1984 following the mergers of Steven and Cathy O’Shea, Kevin O’Shea has been one of San Francisco’s leading manufactures of mirth, laughter, hilarity and all around good times! Kevin has been commonly described as clever, absurd, awkward but in a funny way and too smart for his own good. He has been seen on the Independent Film Chanel and ComedyCentral.com. He is a favorite of comedy festivals such as: The SF Sketch Fest and the Bridgetown Comedy Festival. Go see him now as his 4th quarter productivity has never been higher!
New to our stage, but not to our hearts, Land Smith!
Land “The Wreckingball” Smith, the pitbull of comedy, is becoming a real force in comedy. He stands there and tells a one-liner, then waits too long to tell the next one. It’s not clear if there’s something wrong with him or what.Land has been writing jokes for 10 years, but finally got around to telling them just now. He opened for W. Kamau Bell 2 months after his first open mic, and now performs all the time to always-receptive audiences across the Bay Area. He doesn’t do any jokes about his name being Land because that would be too obvious.
Our first AdWords customer was a small business selling live mail-order lobsters. It's been a long time since then, but a majority of our customers are still small businesses, who play a vital role not only for Google, but for the American economy. More than 60 percent of new jobs each year come from small businesses.
This Small Business Week, we want to celebrate you. We're grateful to you for everything you do for us and our communities. Whether you fix people’s cars, offer music lessons to aspiring musicians, or make the world’s best homemade ice cream—when you do what you love, our lives get better.
As part of the celebration, we’ll be highlighting some amazing small businesses across the country, so keep an eye on the Google+ Your Business page. And in the meantime, check out some of the Google tools that are designed to help you take care of business.
This week’s Business is studded with precious gems.Who are all studs.
Jules Posner has been described as a comedian who, “puts the ‘b’ in subtle”. Jules started performing at various open mics around the San Francisco Bay Area in January of 2009 and has quickly established himself in the comedy community. Recently, Jules was featured on Jokes.com’s No Drink Minimum.
Mike Spiegelman grew up in New Jersey, and, like half his high school class, moved to San Francisco. He has opened for Neil Hamburger, Emo Phillips, David Cross, the late Mitch Hedberg, Robin Williams, and many more. He is a frequent host of the Darkroom Theater's "Bad Movie Night". His humor site is Luggage Tuesdays.
Red Scott never saw things the same way as other kids; he thought he was cool. Born in the early 80s, he established himself as a trend-setter — fat, asthmatic, and socially inept years before Asperger’s was a syndrome or obesity an epidemic. On his way to finding the stage, Red had several diversions, ranging from working as a Software Developer to delivering for Pizza Hut in South Central Los Angeles.Red is free is not delivered within 30 mintues.
Josef Anolin was born and raised in Oakland, CA thanks to his parents. Josef likes to tell jokes that offer audiences fresh perspectives on "hot button" issues like race, class, gender that are simultaneously respectful and tounge in cheek offensive. Josef has been peddling his humor to audiences throughout the Bay Area, Los Angeles, Oregon, Nevada, Hawaii and may have been the first comedian to do a joke about NY Knicks Point Guard, Jeremy Lin (albeit back in 2010 when he was still a Golden State Warrior and irrelevant).
Plus resident studs of The Business Sean “Ruby Cheeks” Keane and Bucky “Brass Knuckles” Sinister.
This week The Business welcomes a home town hero and co-host of one of our favorite shows, Hand to Mouth, the indomitable James Fluty!
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Land “The Wreckingball” Smith, the pitbull of comedy, is becoming a real force in comedy. He stands there and tells a one-liner, then waits too long to tell the next one. It’s not clear if there’s something wrong with him or what. Land has been writing jokes for 10 years, but finally got around to telling them just now. He opened for W. Kamau Bell 2 months after his first open mic, and now performs all the time to always-receptive audiences across the Bay Area. He doesn’t do any jokes about his name being Land because that would be too obvious.
Jules Posner has been described as a comedian who, “puts the ‘b’ in subtle”. Jules started performing at various open mics around the San Francisco Bay Area in January of 2009 and has quickly established himself in the comedy community. Recently, Jules was featured on Jokes.com’s No Drink Minimum. 
Mike Spiegelman grew up in New Jersey, and, like half his high school class, moved to San Francisco. He has opened for Neil Hamburger, Emo Phillips, David Cross, the late Mitch Hedberg, Robin Williams, and many more. He is a frequent host of the Darkroom Theater's "Bad Movie Night". His humor site is Luggage Tuesdays.
Red Scott never saw things the same way as other kids; he thought he was cool. Born in the early 80s, he established himself as a trend-setter — fat, asthmatic, and socially inept years before Asperger’s was a syndrome or obesity an epidemic. On his way to finding the stage, Red had several diversions, ranging from working as a Software Developer to delivering for Pizza Hut in South Central Los Angeles. Red is free is not delivered within 30 mintues.
Josef Anolin was born and raised in Oakland, CA thanks to his parents. Josef likes to tell jokes that offer audiences fresh perspectives on "hot button" issues like race, class, gender that are simultaneously respectful and tounge in cheek offensive. Josef has been peddling his humor to audiences throughout the Bay Area, Los Angeles, Oregon, Nevada, Hawaii and may have been the first comedian to do a joke about NY Knicks Point Guard, Jeremy Lin (albeit back in 2010 when he was still a Golden State Warrior and irrelevant).