Wednesday, June 29, 2011

“Mobile”-ize your business with Google Sites

By the end of this year, it is predicted that over half of all Americans will own a smartphone. With 51% of consumers more likely to purchase from retailers that have mobile-optimized sites, is your website ready to take on this growing mobile trend? We understand that time is the most valuable resource for a small business owner, so to help you save time, we’re launching a new tool: Google Sites mobile landing pages. With Google Sites mobile landing pages, you can build a professional mobile landing page for your business in minutes, for free -- and without any coding experience.

You can set up your mobile site in just a few steps:
  1. Visit
  2. Choose from one of five templates for your site or start with a blank template.
  3. Choose a site name and URL.
  4. Give your site a description to make it easier for people to find.
  5. Choose whether you want your site to be visible to everyone or only certain people.
  6. Add text, images, buttons and gadgets to your site to help personalize it and deliver your message.
Watch the video below to see how easy it was for small business owner, Bob, to mobilize his business with Google Sites:

To get started, visit, and see how going mobile can boost your business!

Posted by Shiv Kumar, Google Mobile Specialist

Wednesday, June 22, 2011

What Makes Good Journalism?

Journalists and others concerned about the status of the news industry in North America and Europe keep arguing that we are getting poorer journalism because of the economic state of the industry. But when you ask them “what makes good journalism?” they find it nearly impossible to articulate the concept.

Those trying to articulate the elements good journalism tend to use comforting and immeasurable platitudes and to describe it through attributes based on professional practices: pursuit of truth, fairness, completeness, accuracy, verification, and coherence. These are not a definition of quality, but a listing of contributors to or elements of quality practices. Each attribute alone is not sufficient for good journalism and degree to which each contributes is unclear.

In practice, most of us settle on identifying journalistic quality by its absence or by its comparison to poor or average quality journalism. Thus we know it when we don’t see it or we describe by giving examples of excellent journalism.

Other industries are far better in establishing their definitions of quality. If you ask what is quality in washing machines, the answer is that it quality machines clean clothing more effectively, operate quietly, are safe, and are durable and reliable. All of those can be measured by specific indicators of dirt and stain removal, water and energy use, noise decibels generate, user injury rates, and breakdown rates. A quality manufacturer strives for better performance on those measures, provides effective support and service, handles feedback and complaints well, and strives for high customer satisfaction.

The reason quality journalism is difficult to describe is because it involves a body of practices and the mental activity that goes into those practices. Good journalism results from the information gathering and processing activities, PLUS the knowledge and mental processes applied to it.

It is thus labor intensive; it involves collecting, analysing, structuring and presenting information. The best journalism comes from knowledgeable and critical individuals determining what information is significant, backgrounding and contextualizing it, and thinking about and explaining its meaning. It is a creative and cognitive activity. It is difficult to articulate what makes good creative and cognitive activity and nearly impossible to measure these mental processes. Thus, we are forced to use surrogate measures of quality journalism.

Good journalism involves engaging language and fluid prose, but it is not merely a well written and good story; it is not necessarily evident in stories that make the most popular list of stories or are most shared on social media. Good journalism involves stories that have import, impact, and elements of exclusivity and uniqueness; it wrestles with issues of the day, elucidates social conditions, facilitates society in finding solutions to challenges, and is independent of all forms of power. Good journalism is rational and critical; it is infused with scepticism, but not cynicism.

Although it is difficult to effectively measure such attributes of quality journalism, it should be much easier to define and identify quality journalism providers. There are some surrogate and attribute measures available to rate them, such as the percentage of total costs devoted to editorial costs, the amount of serious news content, the percentage of content originated rather than acquired, the amount and handling of errors, levels of reader satisfaction, and brand reputation.

In the end, however, the question of what makes good journalism has to be answered by answering the queries: Good or valuable to WHOM? Good or valuable for WHAT? Only then can one begin to establish direct measures that determine the effectiveness of journalism in achieving those objectives.

Wednesday, June 15, 2011

Discover new local gems with our new city pages

(Cross-posted on the Google Places Blog.)

Over the past six months, Google Places has ventured into Portland, Oregon; Austin, Texas; San Diego, California; and Madison, Wisconsin. Our goal for each of these campaigns was to celebrate the strong local business communities thriving in each of these cities. To do that, we’ve carried out a range of activities: hosted a bus tour to find the best barbecue in Austin, held a concert series showcasing some of Portland's favorite music venues, and met with thousands of small business owners to show them how Places can help them connect with customers.

Our team has loved becoming a part of your local communities, connecting with small businesses and bringing Places users together. In the spirit of continuing that mission, we’re excited to introduce our new community city pages. Now you can get up to date info about all things Google happening in Portland, Austin, San Diego and Madison.

On these sites, you'll be able to browse a list of some of the top businesses recommended by Portland locals by rating, by category ("Restaurant"), and by filter ("Family-Friendly"). Check back often as we'll be continuing to build out this list of places.

You'll find a page featuring the latest news about the Google Places community, as well as a list of upcoming Google events in that city:

And if you’re a business owner, we've got a special page just for you. Use it as your one-stop-shop to find out how to manage your presence on Google. Bonus: These pages have a fun set of video testimonials from small business owners using Places.

We’ve got big plans for these pages, so stay tuned in the coming months to see what’s new.

Posted by Cecelia Stewart, Local Marketing Team

Google Offers beta launches in Portland, Oregon

(Cross-posted on the Google Places and Google Commerce blogs.)

Nothing beats a good deal, and during these couple weeks we saw that first hand. We teamed up with Floyd’s Coffee Shop in Portland to launch the Google Offers beta, a new product that brings Portlanders daily deals from local businesses.

On launch day, we asked Portlanders to sign up for our first deal: $3 for $10 worth of drinks and treats at Floyd’s, a local favorite. And you guys wasted no time! Starting at 7:30 a.m. the following morning, customers rolled in to Floyd’s to redeem and even scored Google Offers t-shirts.


Since Floyd's, we've also had Offers at the Uptown Billiards Club, Karam Lebanese Cuisine and with Le Bistro Montage, Ground Kontrol and Mississippi Studios and Bar Bar. And there are plenty more awesome deals on the way — in Portland and soon in other cities. Subscribe to our e-mails at to learn more about new Portland deals, and to find out when we’re coming to your city. If you’re a business owner who wants to set up an offer, just send us a note.

We’ve had an exciting first couple weeks, and we look forward to many more! Stay tuned to us on Twitter for more news and deals.

Posted by Kim Cianci, Account Manager

Tuesday, June 14, 2011

The Business June 15th 2011, "Monday On A Wednesday" Edition

This Wednesday, Monday night stops by the Business. Monday Night Foreplays that is.

Since debuting in November 2009, ForePlays has premiered more than 50 performances, serving up a (farm) fresh female perspective to the SF comedy scene. ForePlays has recently showcased special performances at “SF ImprovFest” and “SF SketchFest” at the Eureka Theater, “WomenROCK” at The Independent, “Comedy Brains” at The Marsh and “A Funny Night for Comedy” at Actors Theatre of San Francisco. ForePlays is committed to creating smart and original comedy while providing a consistent platform for talented female writers, actors, musicians and stand-up comedians in and near San Francisco.

Part of the behemoth Piano Fight sketch conglomerate, Monday Night Foreplays staged it's Spring performance series "Spring EGGstravaganza" on Monday nights this past April here at the Dark Room. The Business is excited to welcome it's stage-mates from the other side of Tuesday.

And as always, you have the steadfast Wednesday night Businessmen: Sean, Chris, Alex and Bucky. Burritos welcome.

Advance tickets:

Monday, June 13, 2011

Introducing Descriptive Terms in Local Search Results

(Cross-posted on the Lat Long and Google Places blogs.)

Whether it’s to find a great place for dinner or to grab a cup of coffee, I often look up places directly on Google Maps. Evaluating my options and making a choice just got even easier thanks to the list of associated terms that now appears directly in the local search results.

Starting today, Google Maps search results in the U.S. and Great Britain will include some of the phrases which are most frequently used to describe those places. These phrases come from sources all across the web, such as reviews, web pages and other online references, and they can help people quickly identify the characteristics that make a particular place unique. It’s like an opportunity to ask the business owner or its patrons “What’s good here?” or “What do most people get here?”

For example, if I’m looking for a place to relax and enjoy a great cup of coffee this weekend, I can see at a quick glance that Cafe Grumpy could be the perfect spot. Besides being known for their “latte” and “great coffee,” they have a “no laptop” policy — exactly what I was hoping for since I’d like to unplug and take a break from work this weekend.

Or if I’m planning to visit friends on the west coast and need to organize a night out, Rose & Crown could be an excellent choice given their “great beer selection” and “trivia night” games on site!

Whether you’re looking for local businesses in your neighborhood or in another city, these descriptive terms can help you find the places right for you. We hope you use these terms to discover new and interesting places on Google Maps, and watch for this feature to appear in Place search on and Google Maps for mobile soon!

Posted by Manjunath Srinivasaiah, Software Engineer

Thursday, June 9, 2011

The Business LA Edition June 24th, 2011

The Business is back at in LA again this month on Friday June 24th! This will be our last show at The Improv Lab, and we want to thank them for everything...and go out with a BANG! so bring all your folks and their folks and let’s do this!

Alex will not be making it this month, but Chris, Sean and Bucky will. And we have a few ringers up our sleeve to more that make up for it. Plus the Medically Transported Burrito Raffle returns!

To quote Keane:

"Last time, the Medically Transported Burrito was a carnitas burrito from El Farolito. Life is like a Medically Transported Burrito Raffle: you never know what you're going to get. And sometimes you have to make an effort to heat things up."

Wednesday, June 8, 2011

Thoughts on Decoding the Digital Consumer

Next Monday I’m speaking on a panel at the NYT Small Business Summit. The theme of the panel is ‘Decoding the New Digital Consumer’ and since I know you can’t all be in New York, I wanted to share a few thoughts more widely.

We all know that online technologies have completely changed the way we find information. If I wanted to buy a new bike, for example, I’d visit a search engine to research my options and scour websites to educate myself on specific models. I might event visit YouTube to see bikes in action or check Twitter to see the latest announcements from certain bike manufacturers. When it’s time for a test ride, I would likely look up locations of stores and more information on my mobile device.

As a digital customer, I have endless ways to access information. And as a small business owner, you have more options than ever to reach me when I’m looking for your product or service. More options can also mean more effort. Here are some tips for understanding and engaging online customers:
  • Research your company. The first thing I tell any small business owner is to research your company online (yes, Google yourself! And also search on YouTube and Twitter...) to see where your customers are engaging with your brand. What are people saying about your company and where are they engaging on the web?
  • Go local. One out of every five searches on is location-based. Verify your business address on Google Places so you can appear on and Google Maps. With Places, you’ll receive a monthly email with insights on how customers are interacting with your page.
  • Talk to your customers. For businesses that fit well with two-way engagement (tip: not all do!), Facebook, Twitter, and YouTube are all great channels for social interaction. You can ask for feedback, promote special offers to loyal customers, and even provide product education for zero to little cost BUT a significant effort can be required.
  • Measure your efforts. Use a web analytics tool such as Google Analytics to understand your customers. With a simple piece of code, Analytics allows you to see which sites or search engines your customers visited before they arrived at your site. You can also see aggregated information on your customers’ geographic locations. So, for example, if you see a lot of visits coming from a certain city or state, you can target online ads to that region or make a special call out to these folks on your social media channels.
The online world has really leveled the playing field. Now, small business owners can reach customers they would not have acquired when marketing was limited to expensive TV and print ad campaigns. I encourage you to spend time researching your online customers and some of you should consider building and interacting with an online community of customers and prospects. Without even spending a dime, you can build an online presence and potentially expand your customer base and your business.

Posted by: Claire Johnson, VP of Online Sales

Tuesday, June 7, 2011

The Business June 8th 2011, "Nato Green & Mystery Guest" Edition

Evidently, Nato Green is also a shade of camouflage.
Our Nato Green however rarely conceals his position (when it comes to politics)

Bucky's taking a well-deserved night off, but Chris, Alex, and Sean are back, with two very special guests. First off, we have Nato Green, creator of Iron Comic, co-founder of Laughter Against the Machine, and frequent guest to The Business. His appearances are so frequent and beloved, he's earned the coveted title of "Fifth Businessman", which originally belonged to Billy Preston. A former union organizer turned full-time comedian, Nato promises to delight friends of The Business, though he himself might prefer to perform at The Worker-Owned Cooperative.

We also have a special mystery guest visiting from Los Angeles. We can't reveal his or her identity, but we can offer these clues:

- bigger than a breadbox
- smaller than a bread truck
- has visited The Business before
- not Gallagher
- name rhymes with "Shave Gazelle"

That last clue is false. But the show will be awesome, and admission costs a non-mysterious five dollars. 8 PM, B.Y.O.Burrito.