Wednesday, November 28, 2012

A free month of advertising from AdWords Express

(Cross-posted from the Inside AdWords blog)

The holidays are a busy time for everyone, and small businesses are certainly no exception. To help businesses reach new customers this season and keep the holiday spirit rolling into 2013, we have a special offer for new AdWords Express users in the U.S. If you sign up for AdWords Express before December 16, 2012, you’ll receive a free advertising credit in January worth what you spend between now and the end of this year.*

Since AdWords Express launched in July 2011 in the United States, we’ve seen businesses from toy stores to tree farms use AdWords Express to get their businesses discovered online. After 16 busy months, AdWords Express has expanded its borders to 12 additional countries and 9 languages, so that gift shops in Germany, heating contractors in the U.K., and surf shops in Australia can get on the map in front of potential customers in time for the holiday season.

Watch these businesses talk about how they use AdWords Express to maximize sales in the busy season:


Remember, the sooner you start advertising online, the more holiday customers you can reach and the more free advertising credit you can earn, so visit google.com/adwords/express today.

Happy holidays from the AdWords Express team!


*Terms and Conditions

Tuesday, November 27, 2012

Gmail and Drive - a new way to send files

(Cross-posted from the Gmail blog)

Since Google Drive launched in April, millions of people have started using Drive to keep, create and share files. Starting today, it’s even easier to share with others: you can insert files from Drive directly into an email without leaving your Gmail.
Have you ever tried to attach a file to an email only to find out it's too large to send? Now with Drive, you can insert files up to 10GB -- 400 times larger than what you can send as a traditional attachment. Also, because you’re sending a file stored in the cloud, all your recipients will have access to the same, most-up-to-date version. Like a smart assistant, Gmail will also double-check that your recipients all have access to any files you’re sending. This works like Gmail’s forgotten attachment detector: whenever you send a file from Drive that isn’t shared with everyone, you’ll be prompted with the option to change the file’s sharing settings without leaving your email. It’ll even work with Drive links pasted directly into emails.
So whether it’s photos from your recent camping trip, video footage from your brother’s wedding, or a presentation to your boss, all your stuff is easy to find and easy to share with Drive and Gmail. To get started, just click on the Drive icon while you're composing a message. Note that this feature is rolling out over the next few days and is only available with Gmail's new compose experience, so you'll need to opt-in if you haven't already.

Monday, November 26, 2012

The Business November 28th 2012, The "Black Cyber Wednesday Door-buster!" Edition

 Did you shop til you dropped all pretense of human decency and clawed at the eyes or your fellow man to get the last off-brand, 47 million inch TV? Did you laugh all the way to the bank? Did you also cry when you got there and realized you had spent all your money in a tryptophan induced frenzy? If you didn’t shop, did you maintain a vigilant presence on social media so the world knew you were saving it by not shopping?

Either way, The Business wants your business!

We have a super spectacular list of g
uests that are available for lease or purchase.

Drennon Davis is back for a limited time only, get him while he’s hot and fresh!

From his elaborate characters and sketches, to his provocative songs and animation, Drennon has made a name for himself as one of the most innovative minds in today’s comedy scene. His live performances of the Imaginary Radio Program combine live music and beat-boxing with one-man sketches into a show that the Los Angeles Comedy Bureau writes "not only lives up to its name, but exceeds expectation in what you could possibly think it is." Drennon was featured on NBC's Last Call and was a semi finalist on Last Comic Standing. His new animated show The Long Legs can be seen on MTV's rebirth of Liquid Television in 2012.

Drennon comes 2 for 1 with DJ Real!

Nick Stargu is DJ REAL, a San Francisco-based alternative musical comedy act. Performing all original songs, complete with costume changes, bad dance moves, and interactive multimedia, DJ REAL’s live act has been likened to the Talking Heads, The Residents, and Steve Martin. With a wide range of influences, DJ REAL’s songs vary from hip-hop, to folk, to the bizarre.

PLUS we will be joined by Portland darling and beautiful animal Ian Karmel.

Ian Karmel is a Portland comedian whose style zig-zags between the eclectic and the universal, appealing both to crowds who own homes in the suburbs, and crowds just staying with their parents in the suburbs until they figure some things out. Coming from an improv background, including time with The Groundlings and the Upright Citizens Brigade, Ian entered the world of stand-up with a unique perspective that helped him win the 2011 Funniest Person in Portland, 2010 Portland Amateur Comedy Competition and has given him the opportunity to perform at the Bridgetown Comedy Festival, Bumbershoot, Austin’s Moontower Comedy and Oddity Fest, Portland’s Helium Comedy Club, Philadelphia’s Helium Comedy Club, Austin’s Cap City Comedy Club, Seattle’s Comedy Underground and Los Angeles’ Comedy Store. In addition to stand-up, Karmel has appeared on television, playing a character in IFC’s sketch show Portlandia and as a post-game analyst and commentator for the Portland Trailblazers.

 
We are also happy to have Matt Lieb and William Lushbough. Your regulars will be there as well. Mr. Sinister and Mr. Drucker will be back next week, but Mr. Keane, Mr. Koll, and Lady Gill will be holding down the fort.

THIS WHOLE SHOW COSTS JUST $5.
$5!

AND you can bring a friend for free. http://thebusinesscomedy.blogspot.com/

We sell out! Get there early for a seat.

BYOBargain Burrito.

Wednesday, November 21, 2012

Five for Drive: Tips for Sharing and Collaborating with Google Drive

Editor’s note: In November, we’re sharing tips on how your business can get the most out of Google Drive. Our final post features 5 ways you can share your files. Previously we’ve featured Google Drive basics and tips for creating and editing the documents your business needs.

Is your business looking to increase internal collaboration and share files on the web? Below, you’ll find 5 tips on how you can use Google Drive to collaborate on your documents and share them with the right audience.
  1. Click on the Share button in the upper right corner of any document to make sure the right people have the right access. By setting the visibility options, you can share your documents with a specific group, anyone with the link, or anyone on the web. To give access to a specific group of people, you can add collaborators and decide if each person should be able to edit, comment on, or just view your files.
  2. Transfer ownership of a file or folder to let someone else manage it for you. The new owner can then add or remove collaborators, share the file with others, and change visibility options and access privileges.
  3. Download the Google Docs App in Hangouts to open, discuss, and add comments to a document, all while you’re in a Hangout. This way, you can review a file face-to-face in video chat with a co-worker, even if you’re away from the office.
  4. Publish your documents and get a URL that you can share with the whole world. Use the publish feature to email your customer base a link to your most recent newsletter or to send a presentation of your business’s most popular products to a potential client.
  5. Share files to your Google+ stream publicly or with a specific circle of clients, and let your followers flip through one of your business’s presentations or fill out a feedback form all without ever leaving the stream. For each document you share on Google+, you can set access rights so your audience can edit or simply view it.
Looking for even more tips about Google Drive? Check out the Help Center, the Google Apps Learning Center, or Drive’s Google+ page.

Monday, November 19, 2012

The Business November 21st 2012, The "Emily Squared" Edition

This Holiday season, we are thankful for our Emilys. Two Emilys in particular, and they will both be here on Wednesday so we can give them thanks.

Emily Heller is a comedian and writer who likes you very much. You may have seen her on the third season of John Oliver’s New York Stand Up Show on Comedy Central, or as one of the New Faces at the 2012 Montreal Just For Laughs Festival. In 2011, She was included in Comedy Central’s Comics to Watch, won Rooftop Comedy’s Silver Nail Award, and was named one of
the “Funniest People in Town” by 7x7 Magazine. Praised in San Francisco for what her friends call her “self-deprecating feminist slob poetry,” Emily now lives in New York City and performs stand-up all over the country.


Emily Maya Mills is an actor, writer and stand-up comic based in Los Angeles. She's been seen on Parks and Recreation, Ellen, Conan, Childrens’ Hospital, Key and Peele, Downers Grove, Harry's Law and many of television’s weirder commercials. Emily is a graduate of Emerson College is a regular performer at the Upright Citizens Brigade Theatre. Her three-woman sketch group, Birds of Prey, won Best Sketch Group in a Punchline Magazine survey and continues to produce exclusive videos for FunnyorDie.com and Cracked.com.

These fly birds aren’t Turkeys! They’ll cran your berry! You’ll want to do the Mashed Potato with them! You’ll want to fill your body cavity with their delicious stuffing!


Your regulars will be there as well, Sean “Sweet Potatoes” Keane, Bucky “Gravy” Sinister, Mike “Terducken” Drucker and Caitlin “Green Bean Casserole” Gill.


We sell out! Get there early to score a seat.


BYOBurrito de Pavo.

Feast your way through Google business tips

Want a feast this Thanksgiving without crashing into a tryptophan-induced slumber? Work your way through three courses of business tips that we’ve rounded up from our 10 in 10 series.

If you want more detail or links to learn even more, check out our full posts on ways your business can use Chrome, Gmail, Google+, and Google Calendar.


Posted by Jacinth Sohi, Google and Your Business Blog Team

Friday, November 16, 2012

Get Your Business Black Friday Ready with Google Offers

Is your business Black Friday ready? After a hearty helping of turkey and lots of sides, folks often have a hankering for some serious shopping. It’s a great time to showcase value and offer some irresistible deals. This year, Google Offers is here to help small businesses run deals and get discovered. Best of all, it’s a deal for you, too. Getting started is free.



Get Started 
It’s easy to make a Google Offer right from the Google Places for Business dashboard. Verified business owners already using Google Places for Business, skip on ahead to Create an Offer. Get started on Google Places for Business by entering your business’ phone number here.

Create an Offer 
Ready to create your offer? You can customize whether you want to offer customers a percentage off their sale, a flat amount of money off, or a free item. You’ll also need to know how many offers you want to make available, for how long they’ll run, and a few other details. We’ve got a gallery of photographs, too, to make sure your offer looks great.

Meet New Customers
Your new customers will be able to discover nearby offers on Google Maps for Android. We’ve got some offer management tools, too, so you can see and control the duration of your offer. Offer going well? You can extend the offer, or, limit its availability if needed. You’ll also be able to see how many people have redeemed or are planning on redeeming the offer. Happy savings!

Thursday, November 15, 2012

Five for Drive: Tips for Creating and Editing in Google Drive

Editor’s note: In November, we’re sharing tips on how your business can get the most out of Google Drive. Our second post features 5 ways you can create, edit, and enhance your files. Previously we’ve featured Google Drive basics. Check back next week for tips on the many ways you can share and collaborate on the documents in your Drive.

Businesses looking for pointers on documents, spreadsheets, presentations, and more, keep reading! This week, we’re sharing 5 tips on how you can use Google Drive to create and edit the documents you need to keep your business running smoothly.
  1. To create a new document in Google Drive, simply hit the ‘Create’ button to choose which type of file you’d like. To collaborate on your business’s existing documents like Word, Excel, and PowerPoint files, you can upload them to Google Drive for easy editing and sharing.
  2. Use a template to create the specific types of documents your business may need, such as letterheads, sales presentations, inventory trackers, or customer feedback forms. Browse the template gallery to find examples best suited for your business.
  3. Make your presentations more compelling by embedding YouTube videos into your slides. You can play the video from directly within the file as long as you have an internet connection.
  4. View the revision history of your document, spreadsheet, or presentation to see the changes made by you and any other collaborators. You can also revert to earlier versions of a file and see edits made to any of these versions.
  5. Use other apps in Drive, such as Forms, Drawings, and Fusion Tables. You can also download third-party apps from the Chrome Web Store that allow you edit images and videos, fax and sign documents, manage products, create flow charts, and more.
Looking for even more tips about Google Drive? Check out the Help Center, the Google Apps Learning Center, or Drive’s Google+ page.

Monday, November 12, 2012

The Business November 14th 2012, The "North Atlantic Treaty Organization" Edition


A friend of The Business is back in town! We’ve missed him since he moved to New York, but he’s been visiting our living rooms every Thursday night via the excellent show he writes for, Totally Biased with W. Kamau Bell. Come enjoy him live and in the flesh here in SF! We are happy to welcome Nato Green.

Nato was named SF Weekly’s Best Comedian of 2010 and got his own cover story in 2011 for getting “smarter and faster” and putting on “legendary” shows that keep audiences “doubled over.” Nato is the
creator of Iron Comic, the Iron Chef-spoofing comedy game show that he often co-hosts with Moshe Kasher. Nato's humor commentaries have appeared in Huffington Post, the San Francisco Bay Guardian, The Rumpus, The Bold Italic, and more. Daniel Handler, aka Lemony Snicket, said Nato is, “Righteous and hilarious, bracing and a hoot, Nato Green is like finding a shot of bourbon at your co-worker's stupid vegan potluck.”




That’s not all! Also joining us will be the hilarious John Roy. He is visiting from Los Angeles, and we are pleased he has time to get down to Business.

John began his career performing in independent rooms in Chicago. After honing his act in clubs around the Midwest, John competed and was crowned the first champion of CBS' Star Search, in 2003. He has performed stand up on numerous television shows, including The Tonight Show, The Late, Late Show with Craig Ferguson, and Last Comic Standing, where he was a semi-finalist. He made his debut on Conan, in 2012. John's CD Dressed for Recess, was released in 2008 on RBC records and continues to receive frequent airplay on Sirius Satellite Radio.

Your regulars, Sean “Kosov-O-NO-YOU-DIDN’T” Keane, Alex “Greece-y Turkey” Koll, “Brussels” Sinster and Caitlin “Eisenhower? I barely knew her! I’m de Gaulled!” Gill will be there for you as well.

Make a treaty with yourself to join our organization! Tickets are just $5, and you can even bring a friend for free with one of these handy 2-for-1 coupons.

BYOBurrito, they are the international symbol of peace. Move over,  doves.

Sunday, November 11, 2012

Many journalists can't provide the value-added journalism that is needed today

Journalists pretend they spend their time investigating the intricacies of international affairs, covering the inner workings of the economic system, and exposing abuses of political and economic power. Although many aspire to do so (and occasionally do with great effect), the reality is far from the imagined sense of self.

Most journalists spend the majority of their time reporting what a mayor said in a prepared statement, writing stories about how parents can save money for university tuition, covering the release of the latest versions of popular electronic devices, or finding out if a sports figure’s injury will affect performance in the next match.

Most cover news in a fairly formulaic way, reformatting information released by others: the agenda for the next town council meeting, the half dozen most interesting items from the daily police reports, what performances will take place this weekend, and the quarterly financial results of a local employer. These standard stories are merely aggregations of information supplied by others.

At one time these standard stories served useful purposes because newspapers were the primary information hubs of the community. Today such routine information has little economic value because the original providers are now directly feeding that information to the interested public through their own websites, blogs, and Twitter feeds. Additionally, specialist topic digital operators are now aggregating and organizing that information for easy accessibility.

Town councils place their agendas and voting reports on their own websites, many police and fire departments operate continuously updated blogs and twitter feeds that provide basic emergency reports and what is being entered in their blotters and logs, performance centers and concert promoters offer websites and digital notifications of upcoming activities and events, and companies and business information media offer direct distribution of financial reports and news releases to the public. All of these are stripping the value from newspaper redistribution of those kinds of information and making people less willing to pay for provision of that news.

To survive, news organizations need to move away from information that is readily available elsewhere; they need to use journalists’ time to seek out the kinds of information less available and to spend time writing stories that put events into context, explain how and why they happened, and prepare the public for future developments.  These value-added journalism approaches are critical to the economic future of news organizations and journalists themselves.

Unfortunately, many journalists do not evidence the skills, critical analytical capacity, or inclination to carry out value-added journalism. News organizations have to start asking themselves whether it is because are hiring the wrong journalists or whether their company practices are inhibiting journalists’ abilities to do so.

Friday, November 9, 2012

Five for Drive: Tips for Getting Started with Google Drive

Editor’s note: Over the next few weeks, we’ll be sharing tips on how your business can get the most out of Google Drive. This week, learn the basics, and check back for our next posts highlighting some of Drive’s key apps and features.

Businesses wanting to streamline their files and folders, look no further. With Google Drive, you can instantly create new documents, spreadsheets, presentations, and more. This week, we’ve got 5 tips on how your business can use Google Drive to store, edit, and share all of your documents. Learn about how you can access your files from anywhere and collaborate with colleagues in real-time.
  1. Install Google Drive on your computer to free up space on your hard drive and keep all of your business’s documents in one place. Simply drag and drop all your files and folders into your Google Drive folder to begin syncing items. Any file you sync to your Drive will be accessible on the web via your Google account (in My Drive) as well as on any phone or tablet where you have Drive installed.
  2. Download the Google Drive app for your Android or Apple device to access your files on the go. Any changes you make on one device are automatically synced with the rest of the places you have Drive installed, as long as you have an internet connection.
  3. Use the share feature in Drive to share files or entire folders with anyone. You can share a document with just one co-worker, or make it accessible to an entire group. You can also set editing rights and choose whether others can view, edit, or comment on your stuff.
  4. Work simultaneously on the same document with colleagues, and see changes appear as they happen. Use the Comments feature in documents, spreadsheets, and presentations to add notes and discuss content with your collaborators. In documents, you can even chat about a file in real-time.
  5. Set up offline access using Chrome, so you can continue working in Google Drive even when your computer isn’t connected to the internet. This way, if you’re on the go and find yourself without wifi, you can still view documents and spreadsheets, move folders around, and make edits to documents. When you reconnect to the internet, your changes will automatically sync to all your devices.
To get started with Google Drive, visit drive.google.com/start. Looking for even more tips about Google Drive? Check out the Help Center, the Google Apps Learning Center, or Drive’s Google+ page.

SMB Hangouts on Air: Is My Ad Showing?

AdWords Specialists hosted a Hangout on Air yesterday as the first of two installments of the SMB Frequently Asked Questions Hangouts On Air series.

During the Hangout, we talked about how you’ll want to use the Ad Preview and Diagnosis tool to see if your ad is running. We also gave you some common reasons why your ad might not be showing: budget, ad rank, location targeting, and approval statuses.

Here's the full 25-minute Hangout on Air, from the Google Business YouTube channel:

 

To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community forum, or call us at 866-2-GOOGLE if you already have an AdWords account.

And remember to tune in to the live stream of our next Hangout on Air at 11 a.m. PDT, November 15th, when we discuss how to diagnoses causes of performance fluctuation in your AdWords account.

Stay tuned!

Monday, November 5, 2012

The Business November 7th 2012, The "Roseanne Barr Victory Party" Edition

We did it everybody! We made it through another election cycle as a docile populace unwilling to topple our overlords!

No matter how you feel about the election results, you should come to The Business to celebrate/mourn. We have invited Kevin O’Shea, a friend of The Business and one of our favorite guests to join us.

Established in 1984 following the mergers of Steven and Cathy O’Shea, Kevin O’Shea has been one of San Francisco’s leading manufactures of mirth, laughter, hilarity and all around good ti

mes! Kevin has been commonly described as clever, absurd, awkward but in a funny way and too smart for his own good. He has been seen on the Independent Film Chanel and ComedyCentral.com. He is a favorite of comedy festivals such as: The SF Sketch Fest and the Bridgetown Comedy Festival. Go see him now as his 4th quarter productivity has never been higher!

We will miss Bucky Sinister this week, but the rest of your regulars will be there. All defenders of democracy, all proudly wearing “I Voted!” stickers (probably just cause we’ll be wearing the same shirts we wore on Tuesday. AMERICA).

As always, the show is just $5 American. If you want to bring a friend, bring em for free!! Don't forget to grab your 2-for-1 coupon at the top of this page!
 
BYOBurrito. Carnitas 2016.

Friday, November 2, 2012

Help Desk Hangouts: Get Your Business Online

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.

In our latest Help Desk Hangout On Air, we chatted with the Get Your Business online team. We talked about how important it is for businesses to have online presences, and the team highlighted a special promotion. U.S. businesses can set up a free website for a year with Get Your Business online with just a Google account. The team also walked us through how businesses can accelerate their online presences after making this website.

Miss the event? You can watch the whole thing on the Google and Your Business YouTube channel.





Check out the video description on the YouTube page for a minute-by-minute breakdown.

Some of the questions we answered during the Hangout:

What is Get Your Business Online?
Get Your Business Online was designed to make it easy, free, and fast to for any business to get online. We think that small businesses are vital for the future, and we want to see small businesses connecting with customers using modern technologies. Get Your Business Online gives small businesses the opportunity to grow through creating an online presence.

How can I get my business online?
Just visit http://gybo.com in the United States and get started right there. We’re offering a free domain name and hosting for a year, so all you need’s a Google account. You can use the Intuit site builder to make your business’ website, so there’s no HTML knowledge required. Don’t forget to publish your website after building it!

Can you share some tips for jumpstarting your online presence?