AdWords Enhanced Campaigns Upgrade Center

AdWords specialists Nina Cruz, Leslie O’Bray and Kaylyn Frazier hosted a Hangout on Air yesterday about the new Upgrade Center. Nina and Leslie demonstrate how to use the upgrade center to quickly and easily upgrade and/or merge your legacy campaigns. Starting on July 22, 2013, we will begin automatically upgrading all campaigns to enhanced.

Our specialists navigate through their AdWords accounts so you can see exactly what the interface looks like when making bulk upgrades and merges. They also demonstrate how to review changes before submitting the final upgrade.

You can view the full Hangout on the Google Business YouTube channel.


Stay tuned for our upcoming Google Analytics series, which will be held every other Thursday at 11 AM PST!

Posted by the AdWords team

Hangout on Air: Roundtable with AdWords Community Top Contributors

Courtney Pannell and Alys Donnelly from the AdWords team hosted a Hangout on Air yesterday with Tommy Sands and Moshe Avichai — two Top Contributors from the AdWords Community.

During the roundtable discussion, Tommy and Moshe gave their advice on best practices for creating effective ads, using tools in the AdWords interface, measuring ad performance, and much more.

Watch the full 35-minute Hangout on Air below, or, visit the Google Business YouTube channel.


To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community, or call us at 866-2-GOOGLE if you already have an AdWords account.

And remember to stay tuned for upcoming Hangouts on Air!

Posted by the AdWords team

The Business May 29th 2013: The WFMYou Really Wanna Be Here Edition

The Business knows that you are excited about this.  In preparation, we think it is absolutely in order that you all tune your internet radios to WFMU and shake your butt off or laugh your face off, depending on what they are serving up at the moment.  

This week, The Business welcomes Ken Freedman.

Ken Freedman and his only friend Andy Breckman are the hosts of Seven Second Delay on WFMU, the legendary freeform radio station in Jersey City, New Jersey. For the past twenty years, they've picked a "radio stunt" each week, then tried to execute it in just one hour of live airtime. They've chain-translated a Village Voice S&M personal add through 15 languages, then back into English, written the ultimate New York Times "Metropolitan Diary" column entry, then gotten it published, and failed more times than they can count. Every other week, they bring their special potion of anti-comedy trainwrecks to the UCB Theatre.  When they're not on-air, Freedman serves as theStation Manager of WFMU, the longest running and most renowned freeform radio station in the United States.

Oh that’s not all oh no, oh we got Clare O’Kane as well!  Oh yeah!

Clare O’Kane is an actress and comedian who currently lives in Oakland, California. She is a part of Sylvan Productions, a group of weirdos who produce wonderful comedy shows all over the San Francisco Bay Area. Clare has performed in the Edinburgh Fringe Festival, the Bridgetown Comedy Festival, as well as a few comedy festivals with fun, fake-sounding names like the Shits and Giggles Comedy Festival and the Too Much Funstival. You can also see her in the indie movie Bloodrape as a bass playing vampire from the nineteen nineties!

It would be foolish to miss this, so get there early cause we sell out.

Bring $5.  A high five is a sufficient tip.

BYOBurrito make sure the meat was listener supported. 

Explore the Future of Digital Marketing with Google and Industry Executives on June 4th

On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!

Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:

• How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
• What unique experiences are publishers developing that add value to consumers and advertisers alike?
• How do CMOs best use social with other marketing channels to build strong brands?  

The full agenda for the thinkDoubleClick event is listed below.  You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.

Register here for the thinkDoubleClick summit

June 4, 2013

9 am - 12:15 PDT

9:00 - 9:30 am	Connecting Digital, Accelerating Growth Neal Mohan, VP Display Advertising, Google
9:30 - 10:00 am	The Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday.  Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
10:00 - 10:35 am	Advertisers Must be Inventors This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand.  In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience. Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA David Kim, Group Creative Director, Deutsch LA
10:35 - 11:15 am	Time to Rethink the Marketing Mix? Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing. Fireside chat with: Michael Learmonth, Deputy Managing Editor, Advertising Age Lorraine Twohill, VP, Global Marketing, Google Jonathan Nelson, CEO, Omnicom Digital
11:15 am - 12: 15 pm	New and Native: Extending the Conversation Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers. Randall Rothenberg, President & CEO, Interactive Advertising Bureau  (provocateur) Jim Lanzone, President, CBS Interactive Peter Horan, President & Chief Operating Officer, Answers Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media

We look forward to seeing you on June 4th at thinkDoubleClick.

Spruce up your business for spring

Springtime is in full swing; can you feel it? In the grand tradition of spring cleaning, we’ve got a few ideas for freshening up your business online. We believe that a tidy online presence can go a long way in kicking off a season of growth for your business.

First day of spring Google Doodle

Tidy up your website
Does your business have a website? If not, check out our Help Desk Hangout with Get Your Business Online to get started on the web. If you’ve already got a website, do a quick check to make sure your contact details, like business name, phone number, and address are accurate and current. You might also update seasonal hours, if it’s relevant for your business, or refresh the branding for your business if it’s changed recently.
Extra Credit: Learn about analytics and to measure and grow your website’s success.

Dust off those social channels
Are you connecting with customers and potential customers online? It’s easy to do so using social media, and we’ve got some Google+ tips to help you get started. You can post updates about your business easily or engage in conversations with customers. If you’re already set up with social media, it might be a good time to check your channels to make sure you’ve posted recently. If not, check in with those communities.
Extra Credit: You can learn how to use Google to measure social performance by watching our webinar, Social that Adds Up.

Clean up the Google listing for your business
Are you using Google Places for Business to manage the listing for your business on Google Maps? If not, you should become a verified business owner. This will allow you to manage the listing on Google Maps for your business and update it as needed. We’ve got some tips to help make sure the listing stays healthy, too.
Extra Credit: If you spot inaccuracies on a page, click on Report a problem on the right hand side of the page to let us know.

Posted by the Google and Your Business blog team

The Business May 22nd 2013: The Dynamic Duo Edition

THESE GUYS.  Our guests this week are two genuine articles.  

It’s Cory Loykasek and Donnie Divanian! 

Cory Loykasek is an SF based stand-up comedian using laid back rants to take a high-brow look at low-brow issues.  He is a regular on the For The People Comedy Tour and in 2012 performed in SF Sketchfest, Bridgetown Comedy Festival, and Outside Lands.   Is Cory Funny?  A lot of cool people think so.  This one guy, Derrick, he was the JV quarterback at his division III high school, went to prom and everything, thinks Cory is ‘pretty fucking good.”

Donnie Divanian will beat you at tennis and then make you laugh like he didn’t just beat you at tennis. He has performed in SF Sketchfest and the SF Fringe Festival (receiving a best of the Fringe award). He is also in the comedy group We Are Nudes. In 2010 they appeared in the NY times.

Your regulars will be there mmmboping as well, Nato “Issac” Green, Sean “Taylor” Keane and Bucky “Zac” Sinister.  

Bring your $5 and get there early cause we sell out.

BYOBurrito and eat it.  Eat the whole damn thing.

A fresh look for AdWords Express

Cross-posted with Inside AdWords.

Today, when you log into AdWords Express, you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Google products more beautiful and efficient.

Clearer stats and reporting graphs
Small business owners have told us that they’re busy and that they don’t want to spend time looking for the information they need. We redesigned the dashboard to show you at a glance how many views, clicks and calls your ad has generated. There’s a simple pie chart for tracking your monthly spending, and you can also compare results over time with the new performance graph.

A faster, simpler signup
We’ve made some significant improvements to the signup experience. Now there are just 3 steps to start advertising: select your audience, create your ad, and select your budget. Getting your ad set up shouldn’t take more than a few minutes.

Real-time ad previews
With the new real-time ad preview box, you can now see your ad created right as you type. Just hover over the icons to preview all the ad formats that are available based on the text you provide. Try it out by creating an ad at google.com/adwords/express.

We’re constantly working to improve the AdWords Express user experience to make it easier for small businesses to get their ads online. Keep the feedback coming!

Posted by Cinthya Mohr and the AdWords Express User Experience Team