Two Cities, One Week: Charlotte, North Carolina

[Cross-posted from the Hotpot Community Blog]

Fresh off launching business outreach and support in Madison yesterday, we’re now adding our fifth city to the mix: Charlotte, North Carolina. Starting today, we’ll offer dedicated support for the more than 40,000 local businesses in the Charlotte area, helping them get noticed on Google and get more customers at their door.

More than 20 percent of all searches on Google each day have a local intent, and we want to make it as easy as possible for Charlotte businesses to get discovered whether folks are looking for BBQ, furniture stores or electricians. We’ve already begun sending the Places starter kits directly to local businesses. In addition to instructions on how to make the most of Google’s free online tools, it also features some ideas on how to get your customers to share their great experiences by rating and reviewing your business on Google. If you don’t receive a kit within the next few days, any Charlotte area business can also request one for free through the Google Places Catalog.

And, for businesses that are already “Recommended on Google,” we’re also including our NFC-enabled window decals that allow anyone with an NFC-enabled device, such as the Nexus S, to tap their phone against the decal and see all the relevant information about that business.

We’re excited to be in kicking things off in Charlotte and look forward to working with its great business community over the next several months.

Posted by Sameer Mahmood, Local Marketing Team

The Business March 30th 2011, "Cantrell-Versial" Edition

The final Business show in a triumphant month of March features special guest Rob Cantrell! Rob made his standup comedy bones in his adopted hometown of San Francisco before leaving for fame and fortune elsewhere. Said fame and fortune includes "Last Comic Standing," "The Marijuana-Logues," and a performance film - "Metaphysical Graffiti – A Road Movie" - that screened at the Cannes Film Festival. He's a contributing writer for High Times magazine, and he's got an album called "Keep On The Grass," which was recorded right here in San Francisco.

We've also got Chris Garcia, Bucky Sinister, Sean Keane, and Chris Thayer, along with comfortable theater seating, and convenient access to Cancun Taqueria. As always, admission is just five American dollars. See you there, America.

Google Canada offers SMBs a 'net'

Small and medium-sized businesses (SMBs) are the heart and soul of the Canadian economy. There are over 2 million SMBs in Canada; And even though more than 80% of the Canadian population is online, we estimate that only 1.2 million of these businesses have websites. What’s more, our research shows that of the small businesses that are not yet online, 70% would consider establishing and developing a website if it was easy to do and free of charge.

We have seen firsthand how SMBs grow and flourish when they maintain an online presence -- and we firmly believe all Canadian businesses should benefit from online technologies. So, we want to help ensure that all Canadian SMBs have access to the tools and resources necessary for creating websites and marketing online.

Today we’re announcing the ‘Canada Get Your Businesses Online’ (GYBO.ca) program. GYBO.ca is a joint effort by Google, RBC, The Globe and Mail, Rogers, CIRA, Canadian Chamber of Commerce, Silver Lining Limited, and Yola.com, to help SMBs create websites and understand the vast opportunities of online marketing. Over the next year, we hope to help 100,000 Canadian businesses build websites and reach customers online.

If you’re a Canadian small-business owner, you’ve got some good news coming your way. Starting today, you are eligible -- and encouraged! -- to take your first step toward enhancing your online presence. To help Canadian businesses get online, the GYBO.ca team will provide the following resources:

• Free and easy website hosting

• Free web address

• Free online marketing advice and tools

To read more about the GYBO.ca program and about how you can take advantage of these tools, please visit our website.

Posted by: Chris O'Neill, Managing Director Google Canada

Next Up: Madison, Wisconsin

[Cross-posted from the Hotpot Community Blog]

We’ve been focused a lot over the past few months on raising awareness and spreading the word about how Google Places and Hotpot can help people discover great places and help businesses get more customers in the door. Today, we’re excited to announce a new addition to our quickly growing group of cities taking part in this campaign: Madison, Wisconsin.

With its large student population, growing tech community — including the Google office that opened in 2007 — and rich heritage surrounding small businesses, the capital of Wisconsin is an exciting addition. We’re really looking forward to working with the more than 15,000 local businesses in the area, helping them to get noticed on Google using our free suite of tools as part of Google Places.

In addition to having a dedicated team that will work with local businesses throughout Dane County, we’ve also begun mailing Google Places starter kits to thousands of local businesses in the area. These kits include instructions on how any business can claim their free Place page, as well as some samples of materials to help business owners encourage their customers to rate and review them on Google.

For those businesses who are already “Recommended on Google,” we’ll also be distributing our NFC-enabled window decals. These allow users with NFC-enabled devices, such as the Nexus S, to tap their phone against the decal and see all the information about that business.

As part of this launch, we’ve also partnered with the Greater Madison Chamber of Commerce to offer a series of workshops beginning in early April that are open to all chamber members and will focus on step-by-step instructions and counseling on how Dane County businesses can make sure they are effectively managing their presence online. If you’re interested in attending, please contact your Chamber of Commerce representative.

Posted by Jeff Aguero, Local Marketing Team

The Business March 16th 2011 "Bucky's Gotta Brand New Book" Edition

Hey guys, it's another grand edition of The Business. This week, Bucky's new book shows up!

Still Standing is another self-help book in the tradition of Get Up, his previous title. It's about addiction and recovery but with his trademark humor and sarcastic wit.

Last Gasp will be there selling books so we should be able to take credit cards. But It's always easiest to bring good old fashioned cash. Confederate script not accepted. War's over, rebel army.

Also joining Bucky are regulars Chris "The Cuban Divac" Garcia, Sean "Pooh" Keane, and Chris "Mind Flayer" Thayer. Actually those aren't their nicknames, but would be pretty cool if you ask me.

Going Google across the 50 States: Arizona partners make their dream business a reality with help from Google Apps

[Cross-posted from the Google Enterprise Blog]

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from David Marsh, co-Founder of The Standard Agency, a talent management and creative agency in Arizona. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google Cloud Calculator.

Our dream business started at the kitchen counter, literally. My partner and I had been involved in the music industry for a decade and knew the framework for managing talent was broken – people are at extremes either bringing in tons of money or making close to nothing. So, we took a business idea that we developed at the kitchen counter and founded The Standard Agency to manage musicians, models, actors, athletes and other talent who need representation. We offer a one-stop shop that includes everything from design and online promotion to booking gigs. In working and collaborating on so many different projects we also found there was a demand to provide a deeper understanding and appreciation of how design and social media impact businesses. This caused us to expand to offer related marketing services to small businesses who need help establishing themselves online and offline.

Our business quickly went from an idea to a reality and to be able to immediately have professional email and other business tools through Google Apps was key. Knowing Gmail was part of Google Apps was a huge selling point for me as I consider it the best solution to keep email organized. Set up of Google Apps was quick and flawless and all the applications are easy to access from any device. I’ve worked with other companies that have had to jump through hoops to get email on their mobile phones. For me, Gmail automatically worked on my phone and it’s the primary way I access email. Plus, we don’t have constant downtime and servers to maintain as I’ve experienced elsewhere.

Google Calendar has been essential for scheduling and tracking timelines for various marketing projects. I don’t think my partner would have been able to use any other calendar out there. He’s far more efficient and productive because his calendar is easy to use and it syncs across his phone, laptop, and tablet.

When it comes to our extensive network of contractors and employees, most of whom live out-of-state, Google Docs is the cornerstone of how we work. We use Google forms extensively for everything from fan surveys to elicit feedback after events, to online resumes to collect information from new job applicants. We also create Google docs for almost everything including legal contracts which are common in our business. Contracts often go through multiple rounds of revisions and with a Google doc, the right people can access and collaborate on the most up to date version, no matter where they are.

If it wasn’t for the ease of use and low cost of Google Apps, I don’t think my partner and I would have taken off running as fast as we did. It created a strong sense of confidence and familiarity that we needed to start up our business. Two years later, we all use Google Apps daily and wouldn’t have it any other way.

Posted by David Marsh, co-Founder, The Standard Agency

The Business, March 9th 2011 "The San Francisco Shuffle" Edition

The Business pulls a fast one this week, as we jettison three regular business men, welcome three irregular special guests and install a new “intern”

...and we do it all for you.

Alex, Chris and Sean are off to make the world outside the Dark Room smile, while Buck holds down the fort with the following delightful additions:

Beth Stelling visits The Business from Chicago, hoping to make San Francisco as a-flutter about her as her home town is. She was named the Best Stand-up Comedian by The Chicago Reader, The Chicago Tribune has listed her as a “Comedian to Watch” and she’s the youngest comic listed on Comedy.com’s “Top 20 Stand-up Comedians in Chicago”. All this while stealing the show at Just For Laughs Chicago and running a popular show called “Entertaining Julia”

Just Morgan (not to be confused with championship skimboarder Morgan Just) is in her own words “A 58 year old transgendered woman just telling the truth...” And what truth it is. Morgan is a favorite at Harvey's in the Castro, the Lookout, and she was recently featured at the very popular "Fags n Hags" show at the SF Punchline.

Returning to the Business is everyone’s favorite Marshmallow Peep enthusiast Kevin Hancock. Kevin has been around the SF Comedy scene for years. He works all the major clubs in town (The Gold Club, The Cat Club, The Hot Sauce of the Month Club), and is the host of "Pretty Good Not Much" a very funny radio program on Pirate Cat Radio.



...and with Alex traveling around the country with the next month or so like a modern day Johnny Joke-seed, The Business is proud to bring on Chris Thayer as his “understudy.” Thayer is also no stranger to the Business, making memorable past appearances that have endeared him to us all in a skinny, creepy way.

As always, The Business is totally five bucks, totally at 8pm and totally not BYOB anymore, but totally get your taco on across the street. Totally.

Check out thebusinesscomedy.blogspot.com for 2 for 1 coupons!