New Community Radio Opportunities to Increase Provision of Local Services and Information

Community radio in the U.S. received a large boost in January when President Obama signed a billed that will permit establishment of an estimated 800 to 1200 new local community radio stations

About 800 of the non-commercial community stations are already operating and providing music, health, education, and local information, news, and sports. The stations are run by community organizations, churches, and other civic groups, typically staffed by volunteers, and dependent upon donations from organizations and listeners.

Community radio operations tend to provide information about community and civic organizations that are overlooked by commercial broadcasting, focus on social issues in communities, and provide services to minority, ethic and immigrant groups. Programming on community radio is distinctively different from commercial radio and tends to be more local than, and providing alternative content to, that of public radio stations.

The stations operate on low power, making them useful for servicing small towns, counties, metropolitan suburbs and neighborhoods.

The expansion of spectrum devoted to community radio had been sought for several decades and the Local Community Radio Act signed by the president directs the Federal Communications Commission to make provision for the additional services. Some disputes with commercial channels over spectrum are expected in large metropolitan areas during that process.

Tips for creating a free business listing in Google Places: Adding useful descriptions and relevant categories

(Cross-posted from LatLong)

With this blog post, we’re concluding our three part series about the Google Places quality guidelines. Today, we’ll discuss how to choose the best fitting categories for your business listing as well as how to provide a useful description. In case you missed the first two blog posts, you can find here the first post about business titles and here the second part about business types.

Adding useful descriptions

As a business owner, we encourage you to add a specific description of your business in the “description” field. This gives potential clients more information to understand what your business is about and see if your business matches what they are seeking. You can also use this field to provide further guidance about the location of your business which might be useful in some cases where it is hard to find, e.g. if the entrance of your business is only accessible via the rear.

Keep the description clean and concise, so it is helpful to users and catches their attention. A series of repeated keywords or categories may turn off potential customers, but a crisp and catchy summary of the services you offer help users determine if your business is right for them.

Choosing relevant categories

If you provide appropriate and accurate categories, we can better match your business listing to relevant user searches. We recommend choosing specific categories that describe the core of your business well instead of broad ones. A good way to find representative categories for your business is asking yourself the question “What is my business?” Be sure to capture what your business is as opposed to what it offers or sells - in that sense, “bakery” would be a good category as opposed to “cakes” or “bread”.

Also, do not include location information in the categories field. If you would like to provide such additional information about your business, you can use the description field and, if appropriate, the service areas feature.

You will be asked to choose at least one category from our standard list - just start typing in the categories field to see what is available via the auto-suggestions.

We recommend always choosing the best matching and most specific category for your business - for any specific category, Google will be able to automatically determine the more generic category as well. That means, if you are a Mexican restaurant, you should go for ‘Mexican Restaurant’ and not ‘Restaurant’ - Google then automatically knows that if you are a Mexican restaurant, you are also a restaurant.

You can provide up to five categories for your business listing. After picking a standard category, you can add up to four customized categories. To add another category, just click on ‘Add another category’ and an additional field will be triggered. Put only one category per entry field. Entering more than one category into a category field is not compliant with our quality guidelines and could result in your listing being suspended and not appearing in Google Places. In case you find it difficult to find an appropriate standard category to start with, just pick a category that fits best and add more specific custom categories. If you are uncertain about categorizing your business, you can also ask for advice in the Google Places help forum and discuss with other business owners.

We hope that this information helps you add a concise description and accurate categories to your business listing in Google Places. This gives potential clients more information to determine if your business matches what they are seeking. For further questions you can visit our Google Places help forum.

Posted by Sabine Borsay, Consumer Operations

Google Boost: Now Appearing On Mobile Phones

(Cross-posted from LatLong)

Back in October we announced Google Boost, a new advertising solution to help local businesses connect with potential customers in their area. Today we are excited to announce that Boost ads can appear on Google Search results pages on Android and iPhone devices.

Consumers increasingly use mobile devices to search for products and services, and Boost will give advertisers the opportunity to reach these customers exactly when they are looking for local businesses on their phones. This feature will automatically take effect for current and future Boost advertisers.

In case you aren’t familiar with Boost, it’s Google's new advertising product that helps business owners quickly create an online advertising campaign that targets local customers. Using information from the business’s free Google Places listing, Boost automatically suggests and creates text ads that appear on Google Search and Google Maps results pages.

Google Boost is now available in all U.S. cities to select business types. To find out if your business is eligible, sign in to your Places account (or create a free one if you haven’t yet) and visit the Dashboard. If Boost is not currently available to your business, fill out this short form and we’ll notify you when it is.

Posted by Kiley McEvoy, Product Manager

Google Apps for Business now available for Verizon customers

[Cross-posted from the Google Enterprise Blog]

Editor's Note: We're excited that beginning today Google Apps for Business is available through Verizon. We've asked Monte Beck, Vice President of Small Business Marketing for Verizon to share more details.

At Verizon we make it easy for companies to get online and be productive in the office or while on the move. We do this by offering business owners a bundled solution of essential services to fit their particular needs.

Beginning today, our small- and medium-sized business customers will also be able to access the same applications that come with Google Apps for Business: Gmail, Google Calendar, Google Docs, Google Sites, Google Video, and more.

Most of Verizon’s service offerings are in the cloud and delivered to any business connected to the Internet with a click of the mouse. So it makes sense for us to offer Google Apps for Verizon to allow businesses to communicate and collaborate in the office or on the go.

Google Apps for Verizon – with three free user accounts – is available to business customers that subscribe to a bundle consisting of Verizon Internet service and either Verizon voice or TV service or both. Customers have the option to buy additional accounts. Also included is a domain name free for one year (i.e. yourbusiness.com).

Other small business essentials provided in Verizon’s bundled solutions include an easy do-it-yourself “kit” to develop your business’ professional website, Internet security, online backup, and more. Most importantly, we offer WiFi access – a necessity today to quickly respond to customers and access programs and files while out of the office.

Verizon’s business bundled solutions are available in parts of 12 states (CA, CT, DE, FL, MD, MA, NJ, NY, PA, RI, TX, and VA) and Washington, D.C. Those who just need Apps can subscribe to Google Apps for Verizon for $3.99/user/month.

To better help and inform small businesses, my team also developed the Verizon Small Business Center, a one-stop online portal with free resources, industry news, expert advice delivered through free webinars, networking opportunities, discounts, and much more. In combining these free resources with cloud products and services, we’re helping small businesses gain a competitive edge. Even the smallest companies now have access to technology that’s being used by larger businesses at minimal cost.

Google Apps for Verizon helps Verizon’s business customers harness the power of the web in new and exciting ways.

Posted by Monte Beck, Vice President of Small Business Marketing, Verizon

The Business, January 26th 2011: "Special Guest Spectacular" Edition

This week The Business releases regular Businessmen Alex Koll and Chris Garcia to other comedy duties, and welcomes three special comedy guests in their place: Mary Van Note, Andy Wood and Zach Coulter!

Mary Van Note is no stranger to The Business, and she should not be to you either. She has stormed the city, the nation and the internet with her charmingly awkward and sexually blunt stand-up. She has her own web-series on IFC....com, and she is the owner of an impeccable sense of fashion: http://maryvannote.com/blog/ ...and that's just the tip of the Van Iceberg. Catch her prior to her SF Sketchfest show over the coming weekend.

Andy Wood is truly Portland's Finest. As a comedian he has performed with the best around, including at the Bumbershoot Festival in Seattle and the legendary Bentzen Ball in D.C. As a producer and founder of The Bridgetown Comedy Festival, he has brought the best around to Portland for one of the best and well stocked comedy festivals in our modern world. He also has his own Wikipedia page: http://en.wikipedia.org/wiki/Andy_Wood_(comedian)


Little is known about Zach Coulter, as his Wordpress blog is set to private. But he does exist, mostly to bring the people of Minneapolis, MN (where he is visiting us from) thoughtful and challenging stand-up. When the fifth largest blizzard in Minneapolis history tore a hole in the roof of the Metrodome, it left an opening large enough for Zach's massive talent to burst through and fly all the way out to us.




As always the show is just $5 and starts at 8pm. We are no longer BYOB, but tacos and Clearly Canadian still welcome.

Check above for 2 For 1 coupons!

Our big gift for small businesses

To kick off 2011, we wanted to thank a few small businesses for taking the first step toward enhancing their online presence—and to provide additional resources for achieving this goal. So over the holiday season, we paid a surprise visit to five small businesses who recently started advertising their businesses online: Create A Cook and Twinkle Star in Massachusetts, Ramy’s Garage and Atlas Flooring in Texas, and Cloud 9 Frozen Yogurt in Georgia. These small businesses span several industries, but their founders share one common goal: to expand beyond their brick-and-mortar storefronts and into the world of e-commerce.

To help, we gave them each of them $100,000 in AdWords spend for 2011 as well as free consultations with AdWords representatives. Because we know online presence means more than just AdWords, we’ll also be providing them with web consultations, wireless service for the year as well as a few other little surprises. See footage from our surprise visit below:

We’re looking forward to making big investments in small businesses far beyond these lucky five. Small businesses have long benefited from Google products and services; now our hope is that all small business owners can have greater access to the tools and training they need to develop a cohesive strategy for doing more business online. We started last year by creating the Google Small Business Center and asking small business owners about their biggest wishes for 2011. We received an overwhelming response from business owners who, like the owners of these shops, want to do more business online in 2011.

The Google Small Business Team surprises Atlas Flooring in Texas.

We’re thrilled to help these five small business owners find online success in 2011 and we think we have a lot to learn from their experiences. We’ll check in on them from time to time and report on their successes as well as their growing pains.

In the meantime, check the Google Small Business Blog for updates, and if you’re a business owner, visit the Google Small Business Center for information on how you can bring your business online in 2011.

Posted by James Croom, Product Marketing Manager, Google Small Business Team

The Business, January 19th 2011: "Thayer Will Be Blood" Edition

Years ago, a grizzled old oilman found a baby lying abandoned in a basket. That young boy became the oilman's nominal business partner, adding a veneer of respectability to his shady operations. Later, he grew up to be rising local comedy star Chris Thayer (Funny Party, SF Sketchfest), who returns to The Business this Wednesday as part of an unstoppable oil fire of comedy.

We've still got Alex Koll, Chris Garcia, Bucky Sinister a...nd Sean Keane, who have agreed to let Mr. Thayer plunder their comedy fields for this evening. Oh, the comedy will be deafening! The jokes will beat you over the head like an old alcoholic wielding a bowling pin! Will the show be loosely based on Upton Sinclair's "Oil"? (No.)

The show starts at 8 PM. There's no BYOB, but feel free to drink a milkshake during the show. Or even the milkshake of someone sitting nearby who won't agree to let you buy out his milkshake rights.

Five-dollar admission, and don't forget your 2 for 1 Coupons.

Be there, or be a bastard from a basket.